100 MILES SUMMIT

Creative Agency Reimagined

Project Concept Label

FRAMER, UI/UX Design, Website

Project Type

INTRODUCTION

100 Miles Summit started where the best projects always start with a vision. The co-founders came with a clear sense of what they wanted to build: a summit that would bring together the sports industry from every angle, every age, every segment. Not just an event. A cultural moment. Our first move wasn't design or content; it was understanding. We sat with that vision, absorbed it, and made it our own before we made anything else.

DESIGNING METHOD

What the brand needed was an identity that matched the energy of what this summit was setting out to do. Energetic but premium. Cool enough to capture culture, strong enough to command respect across professional athletes, founders, businesses, and communities. We built that brand with every visual, every typographic choice, every design element that shaped around a single idea: that sports and business belong in the same conversation, and this summit was where that conversation happens.

ELSE WORK

With the brand established, Else took full ownership of the digital presence. We managed the social media entirely, the strategy, the content, the messaging, the posting frequency, and the creative direction behind every touchpoint. The challenge here was deliberate: the summit's topics and speakers carried their own confidentiality before the event, which meant we had to build genuine hype around an experience the audience couldn't yet fully see. We turned that constraint into a creative advantage, building anticipation through energy, culture, and the feeling that something significant was approaching. The result was a digital presence that made people talk. 100 Miles Summit became a name in the sports space before the doors ever opened. And when they did, Else was there across every dimension, production, content capture, media management, and the full marketing execution that carried the event from announcement to aftermath. We didn't just market the summit. We helped build what people showed up for.