EMF

Creative Agency Reimagined

Project Concept Label

FRAMER, UI/UX Design, Website

Project Type

INTRODUCTION

Egypt Media Forum operates at a different scale. An international media forum bringing together high-profile names, global media partners, and industry figures from across the world. What it was missing was a visual and content identity worthy of the stage it had built.

ELSE APPROACH

When Else came in, the direction was clear: this needed to look and feel like what it actually was. Premium. International. Authoritative. We started by establishing a completely new visual identity, a departure from what EMF had been doing, and something the team and the audience noticed immediately. Not an iteration. A reset. A new standard for how this forum presented itself to the world.

ELSE WORK

We took full ownership of the social media; the strategy, the visual direction, the messaging behind every post, and the flow of content across the entire event cycle. During the event itself, Else worked live: capturing each panel, shaping the content in real time, and posting with the speed and precision that a high-profile international forum demands. Every piece of content that went out carried the same identity, the same tone, the same intentionality whether it was a pre-event announcement or a live moment from the floor. Beyond the screen, the new visual direction translated into the event production itself. The identity we defined became part of how the event looked on the event day. EMF didn't just get a social media presence. It got a visual identity that finally matched its standing.